Kelly Nii Lartey Mensa, blogger and CEO of EOD Intel, an online
reputation management firm has stated that Ghanaian artiste needs to
create event to stay relevant in the music industry and stop blaming
bloggers and media.
Speaking to Nana Kwesi Asare on Class Weekend Rendezvous on Class
91.3fm, he reacted to the question about the perception that most
artists have that the media and bloggers pay more attention to them when
they are dead than alive.
“If you are a celebrity and you don’t get attention is easy to blame the
media, someone comes out with such statements to get a lot of
However, we all know events are the things that create the needed
attention and memories in the minds of people that is why we have sport,
entertainment, exams and competition in schools to create blocks of
memories to remember the school we attended and the things that we were
So if you don’t create events, and am not talking about “celebratory
events” but activities such as a great performance, being consistent by
working hard to release a hit song regularly or even doing something
publicly interesting you are not going to get the attention you want”.
Ghanaian artiste needs to know and understand their market and
understand that Ghanaians like to be wild with the news they hear and
that is what get their attention so if you don’t do anything interesting
you won’t get the results you want.”
He also advised record label to work on the artist brand, understand the
industry and market them well to the world to get the needed attention.